Creation of Mission Statement
Posted December 30, 2010on:
Mission statement and vision statement are two different words that show company’s clear direction. Both these words are chosen by successful leaders to clearly and concisely convey the direction of organization. One can powerfully communicate his intentions and motivate his team or organization to realize an attractive and inspiring common vision of future for success.
With the help of comprehensible mission statement you are able to commune your company goal and encourage your employees to understand the future vision of the company. Mission Statement identifies the purpose and prime objectives of company. Its key function is to determine the measures of organization’s success and its primary spectators are stockholders and leadership team.
A mission statement is a company’s enunciation to its customers, employees and entire world of the purpose of its existence. Mission statements usually comprise purpose statement, business statement and a clue of company’s values. Purpose statement utters the purpose of company. Business statement describes how business will manufacture its products. Value statement talks about common values shared throughout the company and how these common values contribute to final product.
Following steps are involved in formatting the mission statement
- For the creation of mission statement, first of all you have to make out your organization’s winning idea. That is the way to make your organization better from the competitors, and this will be one of the reasons for the customers to use your product rather than products of your competitors.
- Next define the basics measures of your accomplishment. While deciding the measures, pick the most important one and avoid select too many.
- Mingle your winning idea and accomplishment measures into a physical and assessable goal.
- Purify the words until you get brief and defined statement of your mission that articulates your thoughts, measures and desired outcome.