Graphics and Templates

Design Principles

Posted on: January 3, 2011

There are hells of concepts that enlighten individuals about web designs. Designs are classified according to philosophy or teaching techniques. First of all you have to make a structure in your mind then organize your idea according to that structure. Division of principles of basic designs has done into two parts, which are principles and elements. These are the basic guidance used for the design practice.  If you comprehend these values then you are able to understand lots of new things and elements of web designing. Design elements are actually components of design. If you talk about principles of design then you have to examine following principles.

  • Balance
  • Rhythm
  • Proportion
  • Dominance
  • Unity


Balance is symmetry that you obtain from your mind images and deem them against your ideas for example mass, gravity or the sides of a page. It is placement of objects in a given design in accordance to visual weight in work of art. There are two forms of balance.




It is reappearance of elements which comes after interval according to the instructions. Rhythm formulates sense of movement, and creates different pattern and texture for the designs. There are different forms of rhythms.

  • Regular: A regular rhythm occurs when the gap between elements and elements themselves are same in size.
  • Flowing: A flowing rhythm is organic in nature.
  • Progressive: A progressive rhythm indicates sequence.


Proportion is difference of dimensions and distribution of forms. In scales, it demonstrates relationship between one element and another, between a whole object and one of its parts. It also assists in establishing balance in visual weight and depth. For example, you are able to place small element to look away and larger element to the front.


Dominance pact with emphasis on web designs. For composition, it decides visual weight, creates space and also decides where to focus when first look at a design. Dominance has three stages according to weight of the object.

  • Dominant
  • Sub-dominant
  • Subordinate


The theory of unity tells association between individual parts and entire composition. It explores features of design that is necessary to tie composition together, to show completeness or separateness; it also offers a sense of diversity.



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About Me

Hi, My name is Tania Yellob and I love to write. This is my blog and I love to hear from you regarding my writings. Recently, I have started creating contents and templates for a famous website BuraqPrintables. Please visit it and let me know hows my work and any improvements I can do?


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